Abounding with musical creativity, confident songcraft, and deeply felt emotion, BE THE LOVE YOU WANT marks the GRAMMY® nominated, Southern Avenue’s most ingenious and personal effort thus far, marrying soul power and jam band liberation, gospel, blues and righteous R&B, to craft their own timeless brand of American music.BE THE LOVE YOU WANT, produced by multi-GRAMMY® winner, Steve Berlin (Los Lobos, Deer Tick, Susan Tedeschi, Jackie Greene), and co-produced by Ori Naftaly showcases an exhilarating, and deeply emotional collection of songs that captures all of the shared experiences that bring us together – joy and sorrow, unity and separation, love and hate. “On the last record, we had something to prove,” Tierinii says. “And the GRAMMY® nomination made it feel like we got the job done. We’re grateful for the moment, but we do this for the love of music and for the freedom of our spirit and hope that it frees other people from whatever they’re going through.”“We’re definitely a melting pot of different experiences, different backgrounds and different cultures. It’s hard to put us in a box, both literally, and musically. Southern Avenue doesn’t sound like anybody else. And that’s something that I’m very proud of.”- Ori NaftalyThe Memphis, TN-based band’s third studio recording sees Southern Avenue pushing themselves towards bold new ideas of what it means to be a blues band in the modern world, bending and reshaping their musical heritage with electrifying performance, vivid production, and a remarkably clear vision. Operating from their distinctively international vantage point, Southern Avenue has produced a wide-ranging collection of original music – predominantly co-written by Israeli-born guitarist Ori Naftaly and powerhouse lead vocalist Tierinii Jackson – that links them to their home city’s glorious past while at the same time, demonstrates their ambitious intent to evolve Memphis music to contemporary effect. Songs like the sensual, sun-dappled “Love You Nice And Slow” and incendiary title track evince striking new musical range, more than a match for the astonishing gravitational force of Jackson’s widescreen vocals and equally potent lyrical voice. With BE THE LOVE YOU WANT, Southern Avenue continue driving the Southern soul legacy into the 21st century, preserving its glory and tradition while striving towards something diverse, universal, and altogether their own.“Southern soul is the foundation for so many different styles,” Tierinii says. “We use those influences, we can just run across the board and explore. It’s good.”The road to Southern Avenue began when Naftaly – a gifted guitarist with a lifelong passion for American roots music – first arrived in Memphis from his native Israel to compete in the prestigious International Blues Challenge. There Naftaly met Tierinii and her ferociously talented sister, drummer Tikyra “TK” Jackson, both of whom had grown up in the church and were only just beginning to perform secular music. Blown away by the sheer force of their ability and personalities, Naftaly invited Tierinii and TK to join his solo blues combo but soon realized that together they had become something both new and special. Taking a name from the main thoroughfare running due west from East Memphis to 926 East McLemore Avenue – a.k.a. Soulsville, the original headquarters of Stax Records, Southern Avenue swiftly began developing a distinctly contemporary approach towards their own reverent sound. Signed to Stax in 2016, less than a year after their initial formation, the band released their self-titled debut early the next year. SOUTHERN AVENUE was an immediate phenomenon, reaching #1 on iTunes’ “Top Blues Albums” chart before being honored with 2018 Blues Music Award for “Best Emerging Artist Album.” 2019’s KEEP ON proved to be an even greater success, debuting among the top 5 on Billboard’s “Top Blues Albums” chart amidst worldwide critical acclaim, ultimately earning Southern Avenue their first GRAMMY® Award nomination, for “Best Contemporary Blues Album”.